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I’ve always loved nature, trees and animals, so to find out there is an Arboretum near me, I became excited! I went to visit and was struggling to see the type of trees? A small 3x4 plaque in big standard myriad pro. I was bewildered, how can such a beautiful place be ignored?
I decided to create a brand focusing on way finding, I wanted to bring back discovery by making people search for the information rather then it all be at a single glance. The plaques work as a standard tag on the tree, while hidden facts are dotted on the branches, nearby shrubs or close by.
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