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Transport for Cumbria is here to make getting around easier and a lot less confusing. We bring buses and trains together under one friendly system, using clean maps, bold colours and simple information to help everyone travel confidently around Cumbria. This was a project I did called Concrete Utopia, its focus was to solve issues through design, rather than just aesthetics.
During this period i was super influenced by the books I had just bought, The British Rail and New York Metro brand guideline book, I was like a baby in a candy shop, I decided to create a 70-page digital brand guidelines, if you would like a flick through I have attached a link below, it covers from the purpose of the project to Letterheads...
Behind the scenes...
Logomark creation, I like to print my work so I can visualise it from a distance, you should see my wall, it's full of random logos.
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