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IVAN UPEX
Transport for Cumbria
Standards-led transport system for Cumbria
Transport for Cumbria is here to make getting around easier and a lot less confusing. We bring buses and trains together under one friendly system, using clean maps, bold colours and simple information to help everyone travel confidently around Cumbria.
This project gives a voice and representation for the poor transport
in Cumbria. The guidelines were created to create a cohesive and
well-represented brand that can be replicated for time. The branding capitulates the identity of Cumbrian’s through bold personality and stern conversations.
I developed a comprehensive 70-page brand guidelines document, ensuring consistency and cohesion across typography, colour and
system application.
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