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IVAN UPEX
Théâtre Royal du Parc
Contemporary identity for historic theatre
The oldest theatre in Brussels, established in 1782 beside Parc de Bruxelles, first served as an annex to La Monnaie and evolved through vaudeville, operetta, and comedic repertoire. Today, it blends classical and contemporary French-language works with a theatrical flair rooted in history.
Though architecturally magnificent and historically significant, the Théâtre Royal du Parc needed a rebrand to reflect Brussels’ dynamic cultural identity and broaden its appeal, modernizing its image, diversifying programming, and engaging today’s audiences while keeping its storied legacy alive.
An ever changing logomark, with varied widths, and the bold typography allows all genres of arts to be covered.
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