Théâtre royal du Parc is the oldest theatre in Brussels, established in 1782, I wanted to do a heritage rebrand, seems like a theme, Ivan. When I visited, this super-strong border around the Theatre name stood out to me; it was embossed and clear from all angles. I created a dynamic logotype system, as shown in the video. This is actually one of my favourite conceptual projects, I think one day I am going to try and come back, too add some weight onto this project.