This was some I did in my spare time to add some energy in my university football club, I started by attempting to solve the different cultures, people and abilities of UCA FC. I showcased this in a variable type system, allowing some sort of flexibility in the type systems. Mixing this with a refreshed badge and a bold, bright colour palette, this combination was aimed to break the bleak stereotypes of Football culutre to a arts university.

The University football club grew 46% in members, from the rebrand.