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IVAN UPEX
UCA Football Club
Design system bridging art and football
A new chapter deserves a new look, The new bold colours mixed within the gradient allow a new modernised look to carry the club into the future. After all the hard work done on the pitch, now it’s time for it be done off the pitch.
The new crest is a modernised old crest, with monotone colour and recognisable features, it will be seen better over social media and
across different platforms. The updated typography and castle allow the recognition of Farnham.
The updated colour palette and typography are a strong sense into Art student life which is bold and different. The new social media rebrand will be worked upon across the year, with a focus to build the identity.
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